As many as 1,973 bookings were done using the K-Code, a special programme to expand the Seltos community. “This gives the existing Seltos owners special access to unlock high-priority delivery for the new potential buyers,” the automaker said in a statement.
Building upon the tremendous success of the K-Code initiative, the South Korean car maker is actively exploring the possibility of extending this programme to future launches as well.
The bookings for the new Kia Seltos commenced on July 14.
“We are confident that the new Seltos will reinvent and grow the mid-SUV segment further. Whether its design language, segment-first, and segment-best features, Seltos continues to set newer benchmarks for the industry,” Kia India Managing Director and CEO Tae-Jin Park said.
(With inputs from PTI)
