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Netflix (NASDAQ:NFLX) kept up its rotation of top-streaming programs and piled up some movie streaming minutes as well, building on its big user base and leaning on original content.
Thriller The Night Agent (NFLX) topped overall streaming programs for a third week in a row, with a still strong 1.852B minutes streamed — and it was followed by Netflix’s reality dating show Love is Blind, with 1.155B minutes, in Nielsen’s latest weekly streaming ratings (for April 3-9).
They were pushed by Disney’s (NYSE:DIS) The Mandalorian, which late in its third season benefited from another new episode to reach 1.031B streaming minutes for the week.
That was just good enough to surpass Netflix’s latest buzzy hit, the dramedy Beef, which settled in at fourth after streaming 962M minutes in just four days of availability.
Rounding out the Overall top 10: No. 5, Murder Mystery 2 (NFLX), 871M minutes; No. 6, Bluey (DIS), 737M minutes; No. 7, South Park (NASDAQ:WBD), 700M minutes; No. 8, CoComelon (NFLX), 683M minutes; No. 9, NCIS (NFLX) (PARA) (PARAA), 682M minutes; and No. 10, Ted Lasso (NASDAQ:AAPL), 650M minutes.
The top four overall programs also were the top four shows on the Original-programs chart — but Netflix filled out the bottom half of that one as well, with Shadow and Bone (389M minutes), Unstable (386M minutes), You (300M minutes), Emergency: NYC (299M minutes) and Gabby’s Dollhouse (279M minutes).
Netflix’s rivals made some hay on the Acquired-programs list. It was led by Bluey (DIS) and South Park (WBD), ahead of CoComelon and NCIS. But HBO Max (WBD) also placed The Big Bang Theory at No. 7 (480M minutes), and Succession at No. 9 with 423M minutes. And SpongeBob SquarePants, shared across Paramount+ (PARA) (PARAA) and Amazon Prime Video (AMZN), was No. 8 with 452M minutes streamed.
Meanwhile, Netflix reasserted some dominance among streaming Movies, loading up the top eight slots. Behind Murder Mystery 2 there was The Bourne Legacy (457M minutes); Chupa (412M minutes); Shark Tale (367M minutes); Over the Hedge (339M minutes); Matilda (316M minutes); Murder Mystery (285M minutes); and Hotel Transylvania (268M minutes). Rounding out that list were two rivals: Disney+ (DIS) saw Moana at No. 9 (221M minutes), and Paramount+ (PARA) (PARAA) and Amazon Prime Video (AMZN) shared Top Gun: Maverick at No. 10 with 207M minutes.
(Nielsen streaming ratings now incorporate viewing from eight major streamers: Amazon Prime Video (AMZN), Apple TV+ (AAPL), Disney+ (DIS), HBO Max (WBD), Hulu (DIS) (CMCSA), Netflix (NFLX), Paramount+ (PARA) (PARAA) and Peacock (CMCSA).)
