NAGRA, a Kudelski Group company and global provider of content protection and multiscreen television solutions, will showcase its range of security and content protection solutions and feature new customer announcements at NAB Show (April 16-19 at the Las Vegas Convention Center) in Booth W3053.
The NAGRA NAB 2023 theme “Security Matters, from Camera to Glass” will demonstrate true end-to-end content protection — filling the security gaps from camera to screen.
- Production:NAGRA is the first to deliver secure forensic watermarking direct from the camera during the content acquisition process — a new frontier for content pirates. With NAGRA, this valuable content will automatically include forensic watermarking when stored in the cloud or on-premise, with additional unique identifying watermarking generated on a user level when accessed.
- Post-Production:Due to market fragmentation, the risks of content theft during production are now as high as for content distribution. At the same time, the virtual production market is growing exponentially due to cost savings, increased efficiencies, and global collaboration. In today’s post-production environments, NAGRA ensures the integration of forensic watermarking with zero impact on production workflows, timelines and picture quality.
- Distribution & Delivery:NAGRA Active Streaming Protection secures both the content and the service to maximize subscriber value, transforming anti-piracy initiatives from a cost center to a profit center. The comprehensive approach identifies and quantifies illicit network activities, including CDN theft. And, for those looking at new business models and distribution strategies, NAGRA is also defining best practices for web3 security in conjunction with innovators such as Star Atlas in the web3 gaming space.
Nancy Goldberg, NAGRA EVP, chief marketing and sales officer, says: “At this year’s NAB, our teams will connect with customers, partners and the industry to jointly identify how we can realize new opportunities in content security. streaming and distribution. Our NAB 2023 line-up showcases how our end-to-end solutions can help media and entertainment organizations achieve growth and consider the potential of web3 and the new digital economy.”
Beyond security, NAGRA will also focus on how it is helping video service providers increase subscriber loyalty, extend service reach and leverage new opportunities.
Examples include:
- The advanced AI and “digital twin” approach of NAGRA Insightproactively predicts changing consumer behavior to optimize and personalize subscriber offerings while minimizing churn and maximizing revenue opportunities.
- NAGRA’s streaming solution, OpenTV Video Platform, enables traditional service providers such as Hispasat to extend service offerings to include OTT with an integrated, hybrid platform.
- NAGRA Scoutprovides protections for consumers’ connected lifestyles while also providing operators with tools and features to enhance the value of core subscriber offerings.
