This is investment showcases a strong belief in Bira 91 and its growth potential. The beer brand continues to grow at a rapid pace, tripling its market share from pre-covid levels, it said in a statement.
Yasuhide Hayashi, Executive Officer, MUFG Bank, said, “MUFG Bank has consistently invested in the India growth story. The Indian beer market is booming, owing to factors such as changing lifestyle of consumers, a growing preference for the alcoholic beverage and rising brand consciousness regarding imported and premium beers. With this partnership, we are eager to work with the Bira 91 team to further their growth story and enhance their footprint n India as well as across the globe.
With this investment, Bira 91 will continue to ramp up its production, bolster supply chain and enhance innovation capabilities. The company said it aims to drive the global shift in beer towards more color and flavor.
“We are truly excited to partner with MUFG Bank. As Japan’s largest bank with an extremely strong footprint, we believe that this partnership can help Bira 91 tap into global pools of capital as it continues on its growth journey,” Ankur Jain, CEO, Bira 91, said.
As the fourth-largest beer company in the country, Bira 91 holds a market share of 5% across key markets in India, tripling its pre-covid numbers. With five manufacturing facilities in the country, Bira 91 holds a combined manufacturing footprint of about 2.5 million hectolitres along with a presence across 550 towns and 18 countries worldwide.
