MORRISONS has made a big change to prices on hundreds of products – and its good news for customers.
The supermarket chain has slashed prices on 460 products including beef mince meat, crumpets and floor wipes.
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Included in the list of reduced items is 500g of 5% lean beef mince for £4.89 down from £5.25.
Meanwhile, shoppers can get Filippo Berio Extra Virgin Olive Oil 500ml for £4.50 down from £6.49.
Plus, you can pick up Warburtons Giant Crumpets for 75p down from £1.10 and Dettol Lemon and Lime Floor Wipes for £1.50 down from £2.25.
The offers are available in all of Morrisons 499 supermarkets with the majority of the products available online too.
Morrisons said its recent move meant prices on over 1,000 products had either been locked or dropped since the start of the year.
Rachel Eyre, chief customer and marketing officer at Morrisons, said: “In January we cut the price of 1,000 products and committed to keeping them at that price for at least eight weeks.
“We’re now going again with a second wave of activity to keep prices locked low well into the spring.”
In September 2022, Morrisons slashed prices on 150 products online and in-store, reducing everything from meat, to rice, pizza and bread.
In January, it dropped prices on 1,000 everyday products to help customers through the “January squeeze”.
The following month, it dropped prices on more than 60 own brand products.
It comes after inflation hit 10.1% in January – after falling from 10.5% in December.
Meanwhile, grocery price inflation hit a record 16.7% in January, according to analysts Kantar.
It means the cost of everyday essentials is rising, squeezing people’s wallets and purses.
But some supermarkets are locking in product prices or dropping them to try and retain customers’ business.
In December, Sainsbury’s said it was planning on pumping £50million into cutting prices on products as part of a total £550million investment.
In February, Waitrose announced it was investing £100million in to cutting prices on hundreds of its own-brand products.
Of course you should always shop around when looking at buying any products.
Just because Morrisons has slashed prices on some of its products, that doesn’t mean you can’t get them cheaper elsewhere.
Websites like trolley.co.uk let you compare thousands of products across a number of major supermarkets.
The website is based on online prices only, but it helps give you an idea of whether you are getting the best value for money on something.
How can I cut the cost of my shopping?
You can save extra money on your shop by employing a few simple tricks.
You can try “downshifting”, which involves going for supermarkets’ own brand products.
That means opting for their basic or budget lines instead of the more well-known branded items.
A number of supermarkets, including Lidl, run wonky veg schemes where you can get misshapen fruit at a discount too.
Aldi also sells “Magic Bags” which are filled with surplus food worth £10 but sold for £3.30.
Tesco customers can get lower prices by getting a Clubcard too – and it’s free to download.
