Shoppers at Morrisons can claim a free jacket potato with Heinz Beanz and salad. The free meals will be available all day and anyone can claim the free food simply by “asking for Henry” at a Morrisons café.
The offer will be running from April 24 to May 7 all day. All staff have been trained for the scheme.
A person can ask ‘is Henry here’ or ‘can I ask for Henry’ or something similar and they will receive the free meal.
Food manufacturer Heinz said it hopes the meals will be a help to families hit by the cost of living crisis.
Jojo De Noronha, president for Northern Europe at Heinz, said: “Last October we launched the ‘Ask for Henry’ initiative for the first time and were blown away by the response.
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“And that’s why we’ve been working hard behind the scenes to bring back the initiative again, available from April 24.
“We would really encourage anyone who feels they may need or want a hot, hearty meal to take us up on this offer – it’s open to absolutely everyone, and there is plenty to go around.
“Whilst we know it doesn’t fix the problem, we’d love to be able to help as many people as we can in this two-week period in our own small way.”
The free meals scheme was inspired by Heinz founder Henry J. Heinz, who as a boy used to make food with his mother to share with the local community.
Sian Whittle, category director for Food Service at Morrisons, said: “Our customers were very grateful for the ‘Ask for Henry’ initiative last year and as they continue to face financial pressures we’re pleased to be renewing our partnership with Heinz.
“For the next two weeks we’re bringing back our free jacket potato topped with Beanz offer in our cafés nationwide.”
Britons face rising costs for everyday needs with grocery price inflation increasing to 17.5 percent in the month to March 19.
Analysts have predicted rising prices at supermarkets could add £837 a year to a household’s yearly food bills.
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James Longley, managing director at Utility Bidder, previously told Express.co.uk that food prices could continue to increase as rising production costs are passed on to consumers.
He said: “A rise in both energy and water bills across the UK is set to have a knock-on effect on the price of consumer items on the shelves – and this impact will be felt by both businesses and customers alike.”
Several household bills have increased from this month including energy bills, as the instalments from the £400 energy bills discount came to an end.
Water bills have also gone up, as well as mobile and broadband tariffs and council tax.
Millions of Britons on low incomes have had an income boost this month as benefits have increased 10.1 percent, including Universal Credit and Pension Credit.
The state pension has also gone up by 10.1 percent, with the full basic state pension at £156.20 a week while the full new state pension now pays £203.85 a week.
People on certain means-tested benefits, including Universal Credit, are to get a £900 cost of living payment in three instalments, with the first £301 instalment arriving in people’s bank accounts from next week.
Those on disability benefits are to get a separate £150 payment while pensioners who receive the Winter Fuel Payment will get an additional cost of living payment on top of this, between £150 and £300.
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