Diaspark Inc led the round along with participation from India Angel network (IAN) and other prominent angel investors include Vineeta Singh & Kaushik Mukherjee, Co-founders of Sugar Cosmetics, Khadim Batti, CEO and Co-founder of Whatfix, Ashish Tulsian, Co-Founder & CEO of Posist, Umang Bedi, Co-Founder of Dailyhunt, Aparna Chennapragada, CVP at Microsoft, Dipak Gupta, MD at Kotak Mahindra Bank, Shanti Ekambaram, Whole-Time Director at Kotak Mahindra Bank & Alagu Periyannan, Founder of BlueJeans by Verizon.
“Having known Meghna for about four years now, I’m very inspired by the great work she’s doing at mirrAR, building a great product and I think she has a great team backing her vision up. I’m very intrigued by the potential of what can be done with the business and the technology that has been built. We’re looking forward to joining forces as their partner & I wish the team the best,” Abhishek Chhajlani, Chief Operating Officer at Diaspark Inc, said in a statement.
With a current employee strength of 30, the company now has 50 plus clients including Tanishq Jewellery, Forevermark, Titan watches and more.
“mirrAR is revolutionizing digital commerce through AR and I believe that their technology is transforming fashion and beauty retail. I am grateful for this opportunity to partner with Meghna and Lalit, who are two of the most resilient and talented founders I have met,” said Vineeta Singh, Co-founder & CEO at Sugar Cosmetics.
“While we’re constantly innovating for the Jewellery Industry, we’re very excited about taking over the beauty and wellness industries too. They have always been about staying ahead of the curve, with a linear focus on creating memorable customer experiences. With mirrAR, we’re redefining that curve by making it more digital, immersive and experimental. Customers are more aware today and expecting brands to innovate consistently. With our AR and AI technology, we’re personalising and offering pre-visualisation makeup experiences globally to cater to these evolving needs’, added Founder & CEO, Meghna Saraogi.The company said it would utilise these funds to enhance its proprietary technology stack & scaling up/expanding in the global beauty industry. The startup will use the fresh capital to enhance its growth by developing new business functions, advance innovation of its platform, strengthen its product, engineering, and design teams in India, and go-to-market teams in the US and Asia Pacific regions.
