Despite soccer’s relative novelty in this region, Messi‘s entry has unexpectedly attracted attention towards the Major League Pass offered on Apple TV+. The owner of Inter Miami has enthusiastically disclosed that, ever since Messi’s arrival, the number of Major League Pass subscribers has seen an impressive twofold surge. He jubilantly shared his thoughts on social media, coining it the “Messi Effect,” and underlined that Spanish viewership during Messi’s matches has surpassed the 50% mark and continues to soar, indicating a thriving global fan base.
Recent data released by Apple unveiled a remarkable development – the three most-watched matches in the history of MLS Season Pass occurred within the week of July 19-26. This notable shift can largely be attributed to the inclusion of soccer superstar Lionel Messi in the league that same week. Prior to Messi’s entry, MLS Season Pass had garnered a subscriber count nearing 1 million.
If we are to credit the owner’s claims, this figure has nearly doubled, approaching the 2 million mark, ever since Messi’s induction into the league. This substantial rise in viewership can be attributed to Messi’s undeniable global appeal. As one of the most outstanding players in the history of the sport, his presence has ignited a massive surge in stadium attendance as well.
Exclusive Coverage Tailored for Messi
To enhance the experience for viewers, MLS Season Pass has introduced enhanced coverage for Inter Miami’s matches during the Leagues Cup. This includes an array of features such as 18 cameras, Steadicam technology, four super-slow-motion cameras, Skycam coverage, drone footage, bilingual sideline reporters offering commentary in both Spanish and English, a dedicated hour-long pregame show hosted on-site, complete with features, interviews, and expert insights. A postgame show has also been introduced to provide a comprehensive wrap-up of the matches, as announced by Apple.
Apple’s Encompassing Deal with MLS
Highlighting its deepening involvement with soccer, Apple has entered into a monumental 10-year agreement with Major League Soccer, a deal valued at nearly $2.5 billion. This strategic alliance underscores Apple’s commitment to expanding its influence in the sports entertainment sector.
In conclusion, the arrival of Lionel Messi in the US soccer scene has triggered an unprecedented surge in Major League Pass subscribers on Apple TV+. The “Messi Effect” has proven to be a game-changer, transforming the landscape of soccer viewership in the region. With a comprehensive coverage approach and a substantial investment, Apple’s partnership with MLS demonstrates a profound dedication to capturing the essence of soccer and fostering an unparalleled viewing experience for fans across the globe.
