The company said the Map of India microsite will showcase over 600 destinations beyond the country’s most popular destinations.
MakeMyTrip said the microsite developed provides an ‘interactive’ platform for travellers to discover tourism sites that lie within the country’s borders based on their preferences. The company said the microsite has been designed in line with the Government of India’s ‘DekhoApnaDesh’ programme.
Tourism minister G Kishan Reddy said he welcomes MakeMyTrip’s initiative to present India’s diverse destinations and to promote domestic tourism. “We invite more such initiatives to realise our collective dream of showcasing our country to the world,” he added.
Rajesh Magow, co-founder and group CEO, MakeMyTrip said the Traveller’s Map of India microsite is ‘aptly’ commemorative of August 15. The company said it selected destinations that are lesser known, or are only familiar to people in certain pockets of the country. “The selections have been further categorised with tags such as adventure, wildlife, heritage, mountains, beaches etc, to help travellers sift through to their preferred travel genres,” the company said.Magow said the company is grateful to the ministry of tourism for supporting the initiative. “It reaffirms our faith in our mission to exteriorize India as the most sought-after tourism destination in the world. We have always championed for the diversity of India’s tourism offerings and wanted to push the envelope of discovery further. What better way to do this than to empower every Indian to be a spokesperson for the country’s cultural, historic, natural, and geographical marvels,” he added.
