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Mad Influence and Star Sports-backed competition gets its second edition winner



Mad Influence, a leading influencer marketing agency, and Star Sports, the official broadcaster of IPL 2024 and T20 World Cup 2024, unveiled the Star Sports Dream Job contest, with an endeavour to unearth fresh talent through the power of social media. After participating for almost eight weeks, Soumi Dey Sarkar, a national-level athlete in powerlifting and a runner, has bagged the prestigious Star Sports ‘Dream Job,’According to a statement, the Star Sports Dream Job saw 5,500 entries from a diverse array of participants spanning across different demographics, geographies, and walks of life.

The Top 10 contestants travelled to Ahmedabad for the Playoffs, where they captured the match day excitement as Star Sports Reporters going live on the national broadcast. The Final 3 contestants—Pramita Mohapatra, Soumi Dey Sarkar, and Aayush Ambasht—were then chosen to travel to Kolkata, Chennai, and Hyderabad respectively for the final challenge. Their final challenge was to report stories from across cities around the buzz of the IPL final.

Sarkar, who has been plying her trade as an anchor in other sporting events, will now see herself pick up the mic for a full-time anchoring position on Star Sports during the upcoming ICC Men’s T20 Cricket World Cup.

“Collaborating with Star Sports for the Star Sports Dream Job campaign has been an exhilarating journey. Star Sports is the true home of sports and is a benchmark when it comes to fan-centric activations. We are glad to partner with Star Sports to roll this historic, one-of-a-kind, and unique initiative that provides a platform for aspiring talents to showcase their skills. Using social media, we now have a winner who will pursue her dream of sports anchoring with the biggest sports broadcaster in India. We are immensely proud of the talent we’ve unearthed and the opportunities we’ve created for these individuals,” said Gautam Madhavan, CEO & Founder of Mad Influence in a statement.

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Speaking about the second edition of Star Sports Dream Job, cricket anchor and presenter Jatin Sapru, who won the title the first time, said, “This is a life-changing opportunity where your hobby has transformed into your profession. I encourage others to keep pursuing what they love. Your Dream Job might be just around the corner.”



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