An anonymous reader writes: People spend one-third of their lives asleep. What if employees could work during that time … in their dreams? Prophetic, a venture-backed startup founded earlier this year, wants to help workers do just that. Using a headpiece the company calls the “Halo,” Prophetic says consumers can induce a lucid dream state, which occurs when the person having a dream is aware they are sleeping. The goal is to give people control over their dreams, so they can use that time productively. A CEO could practice for an upcoming board meeting, an athlete could run through plays, a web designer could create new templates — “the limiting factor is your imagination,” founder and CEO Eric Wollberg told Fortune.
Consumer devices claiming to induce lucid dream states aren’t new. Headbands, eye masks, and boxes with electrodes that stick to the forehead all populate the market. Even some supplements claim to do the trick. But there’s still an appetite for new technologies, since the potential for creativity and problem-solving is so great and since many on the market don’t work to the extent they promise, a dreaming expert told Fortune. The potential of lucid dreaming is less about conquering specific problems and more about finding new, creative ways to approach topics that a sleeper couldn’t previously fathom. For example, a mathematician might not reach a specific, numerical answer to a math problem while asleep, but the lucid dream allows them to explore new strategies to tackle the equation while awake. Halos will cost around $1,500 to $2,000 each.