If you find that doing your brows is a hit-or-miss task, there’s technology that can help you up your brow game.
At CES 2023, L’Oréal unveiled a first-of-its-kind smart eyebrow makeup applicator, the ‘Brow Magic’, that gives users bespoke brows for their face shape in seconds.
The device is the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds.
Achieving a desired eyebrow look can take several products, time and expertise — with precise results requiring expensive professional services like microblading.
With the new device, people can achieve a personalized eyebrow look at home based on their natural brow and facial features.
L’Oréal has partnered with printed, temporary tattoo company, Prinker, to develop Brow Magic.
The handheld, electronic brow makeup applicator uses 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution to draw precise brows.
The device uses Augmented Reality (AR) technology to scan the user’s face and recommends microblading, micro-shading, or filler effects.
‘The strength of L’Oréal’s beauty tech program is supported through the quality of our partnerships,’ said Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator.
‘Often, we find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures—reimagining the original technology, and the traditional beauty experience, in the process.’
How to use L’Oréal Brow Magic?
- Open the L’Oréal Brow Magic app and scan your face with the Modiface brow reader
- Select desired shape, thickness, and effect
- Brush the L’Oréal Brow Magic primer through the brows
- Move the printer across the eyebrow in a single, sweeping motion
- Apply a topcoat finish to lock in the look
The eyebrow looks created by the Brow Magic device can be easily removed with a standard makeup remover.
L’Oréal Brow Magic is expected to launch in 2023, with the price yet to be determined.
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