Titled Decoding ETF Perceptions, the survey was conducted among 2109 investors spread across 15 cities that included metros as well as tier 2 towns. The survey was undertaken by YouGov India, a world-renowned global public opinion and data company, on behalf of Mirae Asset Investment Managers (India).
The survey showed that ETFs are more popular in Tier 2 cities and overall among investors in the age group of 36-45.
Most ETF investors are investment savvy and use investment platforms. They also rely on a bunch of personal finance websites, among OTT platforms YouTube is a major influencing factor.
Liquidity, market speed and innovative products are the key factors which are driving the ETFs market while hidden risks and relative lack of knowledge are the main barriers which the industry needs to address, the survey found.
Swarup Mohanty, Vice Chairman and CEO, Mirae Asset Investment Managers (India), said, “ Learnings from this report will not just provide valuable insights of the investors who are already investing in ETFs but also learn what the intenders are looking forward from the ETF providers, this survey may overall benefit ETF Industry in India.”“ETFs are fast emerging as popular investment tools among Indian mutual fund investors for their transparency as well as market speed. It is heartening to note that smaller towns are also emerging as ETF investment hubs which augurs well for the overall market”, Mohanty added.Deepa Bhatia, General Manager – MENA & India for YouGov, said “We are happy to collaborate with Mirae Asset for a first-of-its-kind study to understand Indian consumers’ perceptions about ETFs. As the data shows, there is a need to build more awareness around ETFs, especially among intenders. Tier-2 cities show good potential for the category, and with the right financial knowledge this opportunity can be leveraged to propel growth of ETFs as an investment instrument.”
