Retail

Kotak General Insurance partners with actyv.ai to provide insurance products to MSMEs


Kotak Mahindra General Insurance Co. Ltd (Kotak General Insurance) today announced that it has partnered with actyv.ai to offer bite-sized insurance products to new-age Micro, Small and Medium Enterprises (MSME) companies. Kotak General Insurance will leverage actyv.ai’s AI-powered platform to provide insurance solutions to support the business sustainability of small businesses.

Through actyv.ai’s technology stack and Kotak General Insurance’s customized insurance products, this partnership will offer innovative insurance products to the enterprise and close to one lakh supply chain partner ecosystem to focus on driving growth without worrying about business risks.

Jagjeet Singh Siddhu, Head of Multiline Business, Kotak Mahindra General Insurance Company Limited said, “We are excited to join hands with actyv.ai to offer small OTC products like health and commercial policy via end-to-end digital platform. We believe that technology plays a vital role in selling BFSI products to masses and businesses. This partnership will offer basic insurance to the last mile of the industrial value chain like never before.”

Raghunath Subramanian, Founder and Global CEO, actyv.ai said, “Through our partnership with Kotak General Insurance, enterprises on actyv.ai’s platform will now be able to offer group insurance to all of its distributors, retailers, and suppliers. As category creators, we will continue to build digital journeys, construct responsible and sustainable interventions with a special focus on insuring business risks, thereby empowering the ecosystem to focus on growth and be resilient.”

Kotak Mahindra General Insurance Company Limited (Kotak General Insurance) is a 100% subsidiary of Kotak Mahindra Bank Ltd. Kotak General Insurance was established to service the growing non-life insurance segment in India. The company aims to cater to a wide range of customer segment & geographies offering an array of non-life insurance products like Motor, Health, Home etc. As a practice, the company seeks to provide a differentiated value proposition through customised products and services leveraging state of art technology and digital infrastructure.

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