Founders who invested in Kikibix include Varun Alagh, founder, Mamaearth; Revant Bhate, cofounder and CEO Mosaic Wellness; Vaibhav Kapoor, cofounder, Pristyn Care; Garima Sawhney, cofounder, Pristyn Care; Prashant Pitti, cofounder, EaseMyTrip.com; Lalit Keshre, cofounder and CEO, Groww; Asish Mohapatra, cofounder, OfBusiness; Ruchi Kalra, cofounder OfBusiness; and Abhishek Sharma, cofounder, Fashinza.
Founded in 2022 by paediatrician Ridhi Kaur, Kikibix is a Gurgaon-based D2C nutrition snacking startup.
The company claims its products are free from refined flour, sugars, palm oil, preservatives and chemicals.
Ridhi Kaur, founder of Kikibix said in her ten years of medical practice, she observed that most of the patients had poor diet habits leading to poor nutrition and immunity.
“The fact is that so-called healthy snacks in the market are actually filled with high starches, flavouring agents, hidden sugars, refined flour, refined oils, chemicals, and empty calories. Post-pandemic, 78% of the Indian population feels the need to shift to healthy snacking but, 50% feel the existing snacks are not tasty. Our goal is to make genuinely healthy products with clean ingredients which are also tasty,” she added.
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Kikibix retails a wide range of cookies with flavours such as cranberry oats, gur chana, ragi mocha, coconut, figs and date almonds. It is now being distributed on both online and offline channels and claims to be one of the top sellers on Amazon in its categories.
The company said in the last six months, it has seen a 10X growth in its monthly revenues and the organization plans to use the funds to launch more products categories, build a team and enter more distribution channels across the country.
