The bucket features step-by-step visual tutorials of commonly used words and phrases to enable consumers to learn how to communicate in Indian sign
language (ISL), the QSR chain said in a statement. Commonly used words and phrases such as ‘hello’, ‘please’, and ‘what’s up?’, as well as numbers and sizes, will feature on the bucket. These buckets will be in stores for a period of one month.
The sign language bucket and #SpeakSign campaign are part of KFC India’s
Kshamata program, aimed at bridging the gender and ability gap, it said.
Aparna Bhawal, chief marketing officer at KFC India and partner countries, said,“We are committed to enhancing inclusivity for the hearing and speech impaired. We took sign language to our most distinctive brand asset – the bucket.”The Yum! Brands-owned KFC said it is introducing a sign language menu across special KFC restaurants (operated by speech and hearing-impaired employees). On September 23, all such restaurants across India will go silent, and short tutorial videos will be featured on KFC India’s Instagram handle, the restaurant chain said.
“Efforts are under way to double the footprint of Special KFCs in India by 2024,” the company added.
