industry

Kalyan Jewellers unveils Ramayana inspired designs in new collection ahead of Ram Mandir inauguration



Kalyan Jewellers on Saturday launched its new heritage jewellery collection called ‘Nimah‘, blending the existing temple-style motifs and iconography with the venerable imagery of lord Ram.

“The Nimah line, celebrated for its exquisite Nakashi work—a signature style reminiscent of Karnataka’s temple jewellery—has historically showcased mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi,” the company said in a press release.

In its latest curation, the brand incorporated elements from the Ramayana into Nimah’s designs, introducing motifs of Rama and Sita, alongside the iconic Rama Pattabhisheka and the Ayodhya temple.

Commenting on the newly revamped collection, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “This enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

The newly updated collection combines traditional charm with a modern aesthetic offering a variety of exquisite gemstones, including Rose Quartz, Emerald Beads, Amethyst, Onyx Beads, Pearls, Morganite, Blue Sapphire, Moissanite, and Russian Melon Beads.

Customers can also avail the benefits of Kalyan’s 4-Level Assurance Certification on gold jewellery. The 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. “Also, it ensures free lifetime maintenance of ornaments at any Kalyan Jewellers’ showroom in the country,” the brand clarified.

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