Jazz secure jersey partnership with local provider LiveView ... - Sports Business Journal

The Jazz have secured a multiyear jersey patch partnership with mobile security provider LiveView Technologies (LVT), a Utah-based company that is gaining traction across sports venues for its live safety and monitoring systems. Just days after the team announced that its previous jersey patch partner (the cancer charity 5 For The Fight) had raised $50M and would gain prominent digital activations inside Delta Center, the Jazz moved quickly to name LVT as its immediate replacement — a deal that was brokered in part by Klutch Sports Group. “I think we’re super creative in the way we activate fans,’’ Jazz majority owner Ryan Smith told SBJ. “You’ve seen it with 5 For The Fight, and now here’s a brand that’s one of the hottest up-and-coming companies in technology, and they get a chance to really have a moment. And it’s a double because their products help sports.’’

LVT, based in American Fork, has provided its proprietary security technology — cameras raised 22 feet on a mast alongside accompanying strobe lights, floodlights and speakers — for the Hawks, Phillies and Mets, and the Chiefs. Other clients have included college athletic programs such as Notre Dame, Alabama and Colorado. “You take 5 For The Fight, it was a really aggressive plan to raise money to fight cancer, and we’re able to come in with our solution of providing life safety and security — it just seems to fit together right and feeds off of each other,’’ said Ryan Porter, CEO, president and co-founder of LVT. “And so I think there’s just some synergy there. We’re a Utah company. We care.’’

The Jazz, now the 11th NBA team to have a local jersey patch sponsor, will also place LVT’s logo on all uniforms of its Junior Jazz program, a youth basketball league with 60,000 players across six states. While the Jazz’s in-house marketing team closed the deal with LVT, Klutch Sports Group’s analytics helped in the identification stage. “Klutch definitely supported our efforts a number of ways through some outreach and then really from a data and analytics perspective,’’ Jazz Chief Commercial Officer Chris Barney said. “They have a library of national patch data available to them that’s pretty unique, and we really leaned into that portion of the partnership.’’