GfK said the less than 10% penetration of personal computers (PC) in the country will drive growth of accessories and peripherals.
“In 2021, the IT device market saw record demand, and the momentum continued in 2022 with offline PC sales increasing by 27% compared to 2019. Several factors, including the growing importance of IT devices among the middle-class section, hybrid work culture and enhanced awareness among the younger generation, have contributed to favorable market trends,” said Anant Jain, head of market intelligence – India, GfK.
GfK said consumers are no longer interested in only traditional IT peripherals, such as mouse and keypads. The market for products with advanced features like cordless, Bluetooth and programmable mouse keys is constantly expanding, it said. Honeycomb design mouse and those with five or more keys are growing in popularity.
Western India is the biggest market for computer mouse and keyboard devices contributing nearly 30% to total sales in 2022, closely followed by the north. The contribution of south has increased from 20% to 22-24% last year, while east has remained flat at 18-21%, according to GfK data.
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The researcher said the gaming sector has also reported expansion during the pandemic with 74% of surveyed urban Indians having played video games on a personal computer at least once and 88% having played games on smartphones and tablets.
