Instacart has set a price range for its initial public offering that values the online grocery delivery company at up to $9.3bn, less than a quarter of the private valuation it enjoyed two years ago, in a litmus test for new tech listings.
The San Francisco-based ecommerce company is being watched closely by other private tech groups and their investors who believe it could trigger a wave of IPOs at far lower equity valuations than those paid by venture capitalists in an industry-wide boom during the coronavirus pandemic.
Instacart announced on Monday that it would offer 22mn shares, or 8 per cent of the company’s stock, at a range of $26 to $28 per share. This would raise up to $616mn and value the company at between $7.17bn and $7.73bn. Shares are expected to begin trading next week.
On a fully diluted basis, if all stock options and other rights are exercised, the IPO would value the company at up to $9.3bn.
This price range is bruising for venture capital groups that bought $265mn worth of shares in the company based on a $39bn valuation in 2021.
The Instacart offering, which will begin its investor roadshow this week, is one of the first tests of investor sentiment for VC-backed tech start-ups on public markets in about two years. It comes as a window for IPOs has been opened by British chip designer Arm, which will list this week at an expected valuation of up to $52bn, making it the largest listing of the year.
“A strong reception for Arm is a necessary but not a sufficient condition for VC-backed companies to come to market,” said Eric Liaw, a general partner at VC group IVP.
Many VC companies see Instacart as a better barometer of Wall Street’s appetite for tech listings than Arm, which is a mature and profitable business that is being brought back to the public markets by a single owner, Japanese conglomerate SoftBank.
“[Instacart] would be a good indicator of what public-market investors are looking for,” said Kyle Stanford, lead analyst at private market data company PitchBook. “If it does poorly, it will shut the door for VC-backed companies. If it does well, a couple more might file.”
The group, led by former Facebook executive Fidji Simo, slashed its valuation to $12bn as part of an internal accounting exercise earlier this year. That would have prompted some VC investors to write down some of the value of their holdings. However, those investors will be forced to recognise any losses on their investments in Instacart when the company goes public.
Sequoia Capital and Khosla Ventures, two of Silicon Valley’s top VC groups, have participated in the bulk of Instacart’s funding rounds since its first significant one in 2013 and still stand to gain from the IPO despite the drop in valuation.
More funds invested in later years as the company’s valuation grew. D1 Capital started investing in 2018, for example, while mutual funds like Fidelity and T Rowe Price first came in 2020, according to data from PitchBook. More than a dozen smaller funds invested for the first time at Instacart’s peak valuation in 2021, according to PitchBook. Instacart has raised more than $2.7bn from investors in total.
Sequoia owns about 15 per cent of Instacart, or 51mn shares, putting it among the start-up’s largest VC backers, according to a person familiar with the matter. The firm has invested about $300mn in Instacart across its funding rounds, including in 2021, the person said. If Instacart listed at a $10bn valuation, Sequoia’s existing stake would be worth about $1.5bn. Sequoia declined to comment.
In an unconventional move, Sequoia and several other private backers of Instacart will buy more shares at the IPO. That group, which also includes Norges Bank, TCV, Valiant Capital and D1 Capital, will purchase about $400mn of Instacart stock as cornerstone investors, according to company filings.
VC groups typically cash out early investments when their portfolio companies list. The move suggests optimism that Instacart can rally on the public markets.
One person close to the Instacart IPO said the drastic cut in its valuation since 2021 was despite the group this year reporting its first profits. Earnings improved from a net loss of $74mn in the first half of 2022 to net income of $242mn in the first half of this year, according to recent filings.
Late-stage tech start-ups hoping to list while reporting a loss were likely to face even tougher IPO valuations, the person said.
“Instacart has characteristics that became hated in the last two years: grocery, delivery, logistics or operations — all these companies used to be darlings and became very shunned,” said the head of a large sovereign wealth fund that has invested in many late-stage tech start-ups in the US. “It is the first of those companies out of the gate. It will be very important.”
Instacart is one of a crop of start-ups that burnt through venture capital pursuing rapid growth in boom years running up to the end of 2021, gaining multibillion-dollar valuations on the way.
Since then, start-ups have been forced to drastically cut costs, lower growth trajectories and stomach far lower valuations as a result of an economic downturn that has battered public tech stocks and caused wells of venture capital to dry up. Last week, it emerged that Getir, a Turkey-based grocery delivery start-up, was cutting its valuation from $11.8bn early last year to $2.5bn as it raises $500mn in new capital.
In this tougher environment, many start-ups have resisted raising fresh equity to avoid an associated valuation cut. If Instacart can successfully list at a lower valuation than its peak private mark, it will set an important precedent for other IPO candidates.
Marketing automation company Klaviyo also announced its IPO pricing on Monday. It said it would sell 19.2mn shares at a range of $25 to $$27 per share. This would value the company at up to $6.3bn. It was last valued at $9.5bn.
A handful of other companies including software company Databricks and identity verification start-up Socure are among the start-ups that could list after a successful Instacart IPO, according to investors in those companies.
Instacart’s IPO bankers, led by Goldman Sachs and JPMorgan, will begin marketing the company to investors this week. The company plans to list on Nasdaq under the ticker symbol CART.
This article has been updated after the Instacart and Klaviyo pricings were announced
