“The fundamental insight at the heart of our business is that Indian customers love fast delivery. This is remarkably clear in customer retention data, survey data and even in regular conversations that we have with our customers,” said Aadit Palicha, co-founder at quick commerce platform Zepto.
India saw an emergence of several quick grocery platforms such as Swiggy Instamart, Blinkit, Dunzo, Big Basket Now and Zepto, which built their fortunes by delivering groceries to customers within an average 30-minute time frame. While the quick delivery model remains a work in progress, companies said it has grown at a breakneck speed.
“Demand and growth in quick commerce is not challenging at all compared to building capabilities and infrastructure to support it. Within tech-led retail, commerce and service, this segment is the fastest growing category with no signs of slowdown,” added Palicha.
India also ranks ahead of all countries in terms of highest percentage of digital products bought online at 45%, according to the report that surveyed over 31,000 consumers across 18 international markets.
With such a high percentage of shopping online, there is even more pressure to make the experiences good. In fact, 72% consumers, highest globally, said they will not shop with retailers, brands or marketplaces which do not match up to their expectations, according to Wunderman Thompson. Also, more than a third or 37% of products are returned by Indians, the second highest returners by country after UAE.
