Coming right after the festive season in India, the BFCM sale is known to be a key sales period for Indian exporters and the BFCM’23 shopping event generated a spike in business for many exporters on Amazon Global Selling. Exporters from tier 2 and tier 3 cities exhibited a strong year-on-year growth during this period — Karur (over 100% YoY), Junagadh (nearly 100% YoY), Erode (over 50% YoY), Jaipur (over 30% YoY).
Great demand for Indian products
Customers across global markets shopped from Indian exporters on Amazon Global Selling during the 11-day sale period with North America, Europe and Middle East driving highest sales. The highest growth was seen in categories like Beauty (over 80% YoY), Health and Personal Care (nearly 50% YoY), Grocery (over 30% YoY), Home (nearly to 30% YoY) and Kitchen (nearly 30% YoY). Popular Indian brands selling internationally, including CGK Unlimited, Lane Linen, Kitsch, Skillmatics, California Design Den, and Gurunanda, along with thousands of others, saw high demand during BFCM 2023.
Bhupen Wakankar, Director, Global Trade, Amazon India, said in a statement: “Our focus remains on enabling businesses of all sizes across India to leverage Amazon’s logistics and infrastructure to cater to customers across the world. We are humbled to play a role in taking their ‘Made in India’ products global as we continue to work towards our pledge of enabling $20 billion in cumulative exports from India by 2025.”
Hemant Pisharody, Business Head, Homespun Global, said, “We have had a fantastic BFCM’23 with business growing 3x YOY. With a longer sale period this year, we had started preparing our inventory and improving discoverability four months in advance and our efforts paid off. These peak shopping events on Amazon not only provide us high traffic opportunities to expand our business, but also help us gain strong insights with more reviews, ratings, and rankings.”
Helping Indian exporters succeed in global markets:
To enable more businesses to leverage ecommerce exports and sell globally during the holiday season, Amazon recently launched SEND, an Amazon partnered carrier program, to simplify international shipping for Indian exporters. Hundreds of Indian exporters leveraged SEND to ship their products this festive season within the first month of launch. Amazon had also slashed the subscription fee for new Indian exporters joining its Amazon Global Selling program for the first three months from $120 ($39.99 per month) to just $1. Apart from supporting Indian exporters on the program with shipping solutions, Amazon recommended key shopping trends to Indian exporters which enabled them to be inventory ready and bring in relevant product assortment, and further recommended a range of deals and advertising options to choose from.
