However, compared to the 11-day period starting October 20 (which the retailer describes as ‘business as usual’) sales were up a whopping 80%, the company said.
“Coming right after the festive season in India, the BFCM sale has traditionally been a key sales period for Indian exporters and the BFCM’23 shopping event provided a spike in business for thousands of exporters on Amazon Global Selling,” Amazon said in a statement.
During the event, exporters from tier-2 and tier-3 cities saw strong year-on-year growth during this period, it added. These include Karur (over 100% YoY), Junagadh (nearly 100%), Erode (50%) and Jaipur (over 30%)
Indian exporters on the program sold nearly 20,000 products per hour during Amazon’s 11-day shopping event with North America, Europe and the Middle East, driving the highest growth.
Bhupen Wakankar, director, global trade, Amazon India, said, “Our focus remains on enabling businesses of all sizes across India to leverage Amazon’s logistics and infrastructure to cater to customers across the world. We are humbled to play a role in taking their ‘Made in India’ products global as we continue to work towards our pledge of enabling $20 billion in cumulative exports from India by 2025.”
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The maximum growth was seen in categories like beauty (80%), health and personal care (50%) while grocery, home, and kitchen segments grew 30% each.
