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Cleanfluencers are now flaunting their stuff in videos with their ‘from mess to fresh’ acts. Perhaps this is something that authorities here in India, not known for its civic sense and public space cleanliness, can pick up a trick from. Identify people who are great at tidying up and cleaning in front of a video camera, champion them and make them cleanfluencers – not celebrities who aren’t known for their cleaning prowess – and spread their talent.
