In the wake of a rising need to embrace sustainable solutions, the hair and beauty segment has also adopted various eco-friendly practices to make the business more green. “Clean beauty” is expected to be a $22billion market globally by 2024, according to Statista Research.
Danish Batra, Founder & Managing Director, Hair Masters, says his company ensures it uses eco-friendly and cruelty-free hair and beauty products. “We usually look for products with natural and organic ingredients, minimal packaging, and those that are not tested on animals,” Batra adds.
Umesh Madan, CEO & Founder, Book My Makeup, says going digital in every possible way has helped the company promote sustainable practices. Efficient scheduling through the app helps to optimise the use of resources such as salon space, equipment and staff, reducing energy consumption and waste.
“Our app for booking beauty services can promote sustainable practices in several ways, contributing to environmental and social responsibility. Our app eliminates the need for paper-based appointments such as books and receipts, reducing overall paper consumption. Digital transactions reduce the reliance on physical receipts and invoices, minimizing paper waste,” Madan said.
Tech to minimise waste, reduce energy consumption
Both these industry stakeholders say that employing modern technology in the business can help streamline the waste management processes.
“In all of our salons, we employ energy-efficient lighting, heating, and cooling systems in order to decrease overall energy usage. We promote the practice of staff members turning off water when it is not actively being used, such as during shampooing or while waiting for water to reach the desired temperature,” notes Batra.
Madan says their app allows users to virtually try on various products before making a purchase. This helps consumers make more informed decisions, reducing the likelihood of purchasing products that they may not ultimately use and discarding those. Virtual try-on experiences can reduce the need for customers to return makeup products that do not meet their expectations. “This minimises the environmental impact associated with reverse logistics and the disposal of returned goods. Virtual makeup trials can reduce the need for physical store visits and product samples, cutting down on transportation-related emissions associated with the beauty industry,” says Madan.
Focus on recyclable packaging
Batra explains how partnerships with brands that use recyclable packaging or focus on cruelty-free and ethically sourced ingredients has changed his business.
“Certainly, we opt for eco-friendly salon supplies, including disposable towels and capes made from sustainable and biodegradable materials. For items like appointment cards, signage and promotional materials, we choose recycled or recyclable materials. As a business, we fulfil our responsibility towards a cleaner and improved environment, actively contributing to a more sustainable and environmentally friendly beauty industry. This approach also appeals to clients who prioritise green and ethical choices,” adds Batra.
