How LL Cool J Maintained Financial Security Over His Nearly 40 … – AfroTech

“For too long I felt like Hip-Hop was being served in a brown greasy bag, and it needed to be served on a silver platter,” LL Cool J shared during the fireside chat. “And I felt like the companies that existed that did dabble in our culture were treating it like a commodity. They were treating it like pork belly.”

He continued, “For me, that was wrong. I felt like, respectfully, if Bob Dylan, Bruce Springsteen, Mick Jagger, Billy Joel, and all of them could be treated with reverence and love, then why can’t Rakim, Run-DMC, Nas, and Wu-Tang?”