How GetVantage levels the playing field for MSMEs using embedded finance

GetVantage, which uses a cash-flow-based financing model to provide funding for companies, says founders can raise money easily without having to dilute equity or furnish collateral. Using AI-driven systems, the finance platform aims to transform India’s MSME sector by providing swift, founder-friendly capital solutions. Bhavik Vasa and Amit Srivastava, founders of GetVantage, say they offer non-dilutive funding options ranging from Rs 2 lakh to Rs 20 crore.

Vasa says the platform has empowered thousands of businesses across various sectors, and generated over $900 million in GMV. In an interview with ET Online, he explains how the platform has simplified the process of securing funding. Edited excerpts:

ET: How does GetVantage simplify credit access for MSMEs?
Bhavik Vasa: GetVantage is an embedded B2B finance platform that uses AI to revolutionise the MSME landscape by providing rapid and accessible capital for founders. It is leveraging embedded finance by integrating financial services directly into the platforms that MSMEs already use. Our distinctive cash-flow-based financing model, underpinned by a strong network of financial partners, including GetGrowth Capital (an RBI-licensed NBFC), enables us to provide funding without requiring founders to dilute equity or furnish collateral. Further, through strategic partnerships with various digital platforms, we enable businesses to secure funding seamlessly, minimise administrative burdens and provide tailored financing solutions.

ET: How does your funding strategy influence MSME growth in India?
BV: Our aggressive funding strategy during the festive season is driven by increased consumer demand and the need for MSMEs to capitalise on seasonal sales opportunities. It can significantly impact MSME growth by providing them with capital to scale up operations, enhance inventory management and improve their market presence during critical sales periods.

ET: But how does that empower MSMEs to compete with larger enterprises in an evolving digital and credit ecosystem?
BV: GetVantage empowers MSMEs by offering them access to innovative financing solutions that were traditionally available only to larger enterprises. By using embedded finance and AI-driven insights, we enable small businesses to secure capital quickly and efficiently. This levels the playing field.

ET: How is embedded finance going to help MSMEs?
BV: GetVantage envisions a future where embedded finance becomes integral to the operations of MSMEs, enabling them to access capital effortlessly through their platforms. Technology will play a crucial role by providing data-driven insights that enhance credit assessments and streamline financing processes, ultimately fostering greater financial inclusion and supporting sustainable growth for small businesses across India.
ET: Tell us about your recent funding allocations.
BV: A total of Rs 5.4 crore was recently invested in three logistics startups: Celcius Logistics, Ohm Logistics and Fitsol. This funding aims to enhance operations in logistics and cleantech, fostering innovation and growth in these sectors while supporting India’s sustainability and economic development goals.