- German automakers, led by Volkswagen and Mercedes-Benz, are transforming cars with advanced AI.
- Volkswagen’s ChatGPT integration marks a significant AI advancement.
- Mercedes-Benz’s AI virtual assistant sets new standards in the auto industry, elevating the driving experience.
German cars stand as a testament to exceptional quality, performance, and groundbreaking advancements in the realm of automotive innovation. That esteemed reputation is anchored in a rich history of automotive prowess and a relentless dedication to precision engineering. Brands like BMW, Mercedes-Benz, Audi, and Volkswagen are celebrated globally for their intricate engineering, state-of-the-art technology, and unwavering commitment to luxury and comfort.
German cars, renowned for their robust performance tested on the famed Autobahn, exemplify a unique combination of high performance, luxurious detailing, and efficiency—their meticulous component assembly positions German engineering as the epitome of automotive quality.
Volkswagen’s leap into AI: embracing ChatGPT technology
Recently, Volkswagen made a significant announcement at CES 2024 in Las Vegas, revealing their venture into ChatGPT technology. The plan involves integrating an AI-powered chatbot across all Volkswagen models equipped with the IDA voice assistant, marking a significant stride in automotive AI applications.
This groundbreaking feature, built upon Cerence Chat Pro from Cerence Inc., is set to offer Volkswagen owners uninterrupted access to a growing AI database. This means that in all models fitted with the IDA voice assistant, drivers can enjoy having AI-researched content read to them during their journeys. Starting in the second quarter of 2024, Volkswagen aims to become the first major automaker to standardize Chat GPT in a wide range of its vehicles, with a rollout beginning in Europe and a potential expansion to the US market.
The integration will be a part of the latest infotainment systems in several models, including the ID.7, ID.4, ID.5, ID.3, the all-new Tiguan, Passat, and the new Golf. Cerence Chat Pro’s integration into Volkswagen’s voice assistant will enhance its capabilities significantly, surpassing traditional voice control functions.
IDA’s expanded capabilities will encompass control over infotainment, navigation, and air conditioning systems and provide answers to a wide array of general knowledge questions. AI technology will offer even more comprehensive information in response to diverse queries as it evolves. This advancement in German cars is set to enrich the driving experience, with intuitive language interactions and hands-free access to specific vehicle information.
Volkswagen highlights the practicality of integrating ChatGPT into vehicles. With no requirement for new accounts, apps, or special activation steps, drivers can easily activate the voice assistant with a simple command or a steering wheel button. IDA intelligently determines whether to execute a vehicle function, find a destination, or adjust settings. Queries beyond Volkswagen’s system capabilities are anonymously forwarded to AI, ensuring a seamless and familiar response experience.
Emphasizing data security, ChatGPT does not access any vehicle data, and all interactions are promptly deleted. Cerence Chat Pro, powering IDA, draws from various sources, including ChatGPT, to deliver accurate and relevant responses. This prioritizes both security and smooth integration with IDA’s extensive capabilities, offering a user-friendly driver experience.
Kai Grünitz of Volkswagen and Stefan Ortmanns, CEO of Cerence, express their pride in this innovation. Volkswagen’s initiative to democratize technology is evident in making this advanced technology a standard feature in their vehicles, reflecting a commitment to providing customers with direct access to AI-based tools. This move also highlights Volkswagen’s innovative approach to product development.
Ortmanns elaborates on the partnership’s significance, emphasizing how it enables the incorporation of generative AI and large language models into vehicles, enhancing the driving experience post-purchase. With Cerence Chat Pro, Volkswagen is equipped with a sophisticated ChatGPT integration, characterized by its flexibility, customization, and security. Looking ahead, Volkswagen and Cerence are exploring collaboration opportunities to develop new user experiences based on large language models for future Volkswagen in-car assistants.
While Volkswagen is the largest automaker to announce ChatGPT integration plans, it’s not the pioneer in this arena. Mercedes-Benz had earlier incorporated the AI-bot into its MBUX infotainment system. Like Mercedes-Benz, Volkswagen has integrated ChatGPT into the backend of its IDA voice assistant, allowing drivers to control various car functions and access information using AI.
Mercedes-Benz’s AI advancements: setting new standards
Adding to this AI-driven innovation, Mercedes-Benz recently unveiled a new virtual assistant at the CES electronics trade fair. This assistant, capable of providing context-based suggestions and engaging dialogue, represents another leap in AI utilization in vehicles. It can communicate in varied emotional tones and ask intelligent questions for clarification, enhancing the interactive experience.
Markus Schaefer, Mercedes-Benz’s chief technology officer, underlined the significance of this development in Las Vegas. He described the car as an interactive dialogue partner, capable of facilitating conversations and productive interactions. This new assistant will feature in several vehicles, including the new concept CLA class, an electric version of the smaller four-door model, showcased in North America at the trade show.
As the automotive industry increasingly gravitates towards electric vehicles, which feature simpler hardware compared to combustion-engine cars, the focus on software and technological innovations becomes a key differentiator. Advanced voice assistant technology, evolving to include personalized avatars and generative AI technology, is at the forefront of this shift.
Envisioning the future: German innovations in AI-powered cars
Volkswagen’s introduction of vehicles equipped with a ChatGPT-integrated voice assistant exemplifies this trend. This integration allows drivers to control their vehicle’s functions and access a wealth of information and services, enhancing their overall driving experience.
Volkswagen’s voice assistant is slated to become more interactive and user-responsive in the near future. It is designed to engage in dialogues with users, remember previous interactions, and provide tailored responses. This level of sophistication in AI technology is set to be fully functional by mid-year, marking a significant advancement in the in-car user experience.
Volkswagen got a lot of attention during CES 2024. (Source – X).
Similarly, Mercedes-Benz has introduced a novel feature in its voice assistant – the ability to perform plausibility checks for its responses. This feature enhances the reliability of the information provided, verifying recommendations through cloud data and user feedback. This innovation is beneficial for validating real-time data, such as the operational status of recommended destinations.
Emphasizing the importance of reliable in-car technology, Schaefer notes that Mercedes-Benz is committed to ensuring that the information the car provides is trustworthy. This commitment to accuracy and reliability underscores the importance of these technological advancements in the automotive industry.
In summary, German automakers are leading the way in traditional automotive engineering and at the cutting edge of integrating advanced AI technologies into their vehicles. Volkswagen’s and Mercedes-Benz’s recent announcements at CES highlight their ongoing efforts to enhance the driving experience through innovative software solutions.
As the industry continues to evolve, these developments in AI and voice assistant technology are setting new standards in the automotive world, further solidifying the reputation of German engineering as a leader in both performance and technological innovation.
