The previous record was held by Disney+ Hotstar, which had 2.53 crore concurrent viewers during the India vs. New Zealand semi-final in the ICC 2019 World Cup.
JioCinema said its IPL 2023 presentation has continuously set new benchmarks and shattered records almost every week through the season, evidence of cricket fans’ preference.
On April 17, 2.4 crore viewers came together to watch MS Dhoni’s CSK defend against a high-octane run chase from Royal Challengers Bangalore with bated breath at the M. Chinnaswamy Stadium. This record was set after bettering the one set on April 12th, when peak concurrency touched 2.2 crore, and again when Dhoni almost pulled off another heist against the Rajasthan Royals.
“We are thrilled to announce that JioCinema has set a ground-breaking milestone by breaking the world record of concurrent viewers on digital,” said Viacom18 Sports CEO Anil Jayaraj. “It is a testament to our constant endeavour to offer an unparalleled experience of the IPL to fans and viewers across every corner of the country. The achievement reinforces our commitment to deliver world-class sports action, no matter the scale, and motivates us to constantly push the boundaries of live sports streaming.”
In addition to edge-of-the-seat match action, JioCinema’s IPL presentation includes offerings such as free streaming across all network subscribers, 4K streaming, 12-language commentary, and a free-to-play contest Jeeto Dhan Dhana Dhan with exciting prizes for every match, including a car.JioCinema continues to set global benchmarks in the world of digital sports viewing, as it clocked over 1500 crore video views in the first seven weeks of the TATA IPL 2023. Viewers were glued to the exciting action on JioCinema as the average time spent per viewer per match touched 60 minutes.IPL 2023 on connected TV has already reached twice the number of viewers than that on HD TV in the first five weeks, said JioCinema.
The platform has 26 top brands partnering for their digital streaming of IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify, and AMFI.
