GreenFortune, which is a part of Traumbuild AndesInfra Solutions Pvt Ltd, says the capital will be utilised to fuel geographic expansion, product development and further technological enablement. The company also aims to expand its channel partner network from 50 to 300 by year-end.
The real estate and construction industry in India is expected to reach $1 trillion by 2030 with rapid adoption of sustainable green building materials and pre-fabricated/pre-engineered products. Yet, several issues persist, particularly in the joinery and façade sectors. These include deficient QA/QC, an underwhelming service orientation in the supply ecosystem, a lack of transparency, and elevated costs—predominant issues in the budget segment. GreenFortune says it navigates these issues with its innovative, technology-driven model and exceptional product quality.
“Demand for superior yet affordable door and window systems is massive. Fabricators are pivotal to this ecosystem. By closely working with fabricators, we aim to drive better end-customer outcomes on cost, quality, and service, thereby, becoming the preferred brand in the windows, doors and facades categories” said Dilip Kumar, co-founder of GreenFortune and formerly, a Partner at Boston Consulting Group, in a statement.
Rajeev Ranka, Partner at Incubate Fund India, says GreenFortune is carving out a platform-led high-quality, affordable brand ecosystem that empowers all stakeholders-from suppliers to customers. “They promote green building materials with a uniquely profitable business model. At Incubate Fund India, we’re thrilled to back Dilip and Pratyusha and join their visionary mission,” Ranka said in a statement.
The company’s PartnerGate app empowers fabricators by providing holistic support through the lead conversion, order execution and warranty process. This singular, user-friendly application integrates design, Bill of Materials (BOM) estimation and costing, procurement and quotation generation seamlessly. “We are our fabricators trusted partners and support them both technically and commercially in converting leads into projects. This has enabled us to enjoy high repeat purchase rates,” says Pratyusha Kosaraju, co-founder of GreenFortune. Bipin Shah of Titan Capital, an investor in GreenFortune’s seed round, says GreenFortune’s innovative approach addresses long-standing industry issues and presents a compelling investment proposition. “Their steadfast commitment to sustainable construction materials, coupled with a robust business model, underscores our belief in their potential for long-term growth. Titan Capital is proud to be part of GreenFortune’s journey and is committed to fostering its growth and innovation in the forthcoming years,” he added.
