iMessage serves as “an important gateway between business users and their customers” and should be regulated as a “core” service under the EU’s new Digital Markets Act (DMA), said Google and a group of major European telcos in a letter sent to the European Commission. From a report: Being designated as a “core platform service” would be significant for iMessage, as it could compel Apple to make it interoperable with other messaging services. The letter arrives as the European Commission investigates whether iMessage meets the requirements to be regulated under the bloc’s strict DMA rules. Google has been very vocal about its desire for Apple to adopt RCS, the cross-platform messaging standard pitched as the successor to SMS, with its #GetTheMessage campaign. “Apple’s iMessage lock-in is a documented strategy,” Google senior vice-president Hiroshi Lockheimer posted on X, then known as Twitter, last year. “Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this.”
