According to The Verge, Google last year launched a “Get the Message” campaign to put pressure on Apple to support RCS on the iPhone, which is still ongoing today with “iPager”.
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“iPager isn’t real, but the problems that Apple causes by using SMS are,” said Google in the video description on YouTube.
“Let’s make texting better for everyone and help Apple #GetTheMessage and upgrade to RCS,” it added.
RCS enhances messaging by providing end-to-end encryption, read receipts, and the ability to share high-resolution photos and videos.
iMessage provides similar features, but only for messages sent between other iMessage users, making Android users appear as green message bubble nuisances in group messages — a real issue in countries like the US, where more than half of the population owns an iPhone, the report said.
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Google ended the video with a link to Android.com/GetTheMessage and the new animated mascot.The campaign has been underway for one year, and iOS 17 just became available as a new update to Apple’s operating system. However, there’s no support for RCS there.