Gaming, beauty, travel and fashion among most popular segments in creator economy: Cosmofeed

Creator-focussed platform Cosmofeed said popular subsegments in the creator economy are gaming, beauty, travel, comedy and fashion, something that companies can tap into to reach consumers in the hinterland. It added that micro-influencers are disrupting the marketing space, allowing both brands and consumers to have high engagement and focussed content.

Micro-influencers typically have followers up to a few thousand, may not be recognised nationally but have more authentic content on niche topics. The reason behind the rise of micro-influencers is the growing popularity of social media platforms, short video content and access to larger audiences, the company said.

“There are so many types of niche where content is being made and discovery on sub-segmentation. Such a micro-segmentation happening where people can really create content, helping the audience in those specific segments. In the next 5-10 years, this space will grow so much that all of us will have an opportunity to connect with unique things,” said Vivek Yadav, cofounder of Cosmofeed. “They may not have a large following but the impact and depth of their content in their niche areas will be huge.”

Cofounded by Yadav and Vishnu Pathak in September 2021, Cosmofeed equips creators with tools designed to foster community engagement, monetise content effectively and organise events. They have recently launched Creators’ Operating System, a community dashboard that acts as a centralised hub, providing creators, freelancers, solopreneurs, and micro-entrepreneurs with integrated communication channels to streamline their digital businesses and maximize their earnings.

“Also with the advent of artificial intelligence, it has become easy for creators to craft content, break language barriers and grow digitally very easily. Currently, gaming is the most dominating category on the internet. And the highly evolving categories in the coming times are finance, education and spiritual,” added Yadav.

Cosmofeed’s understanding of community dynamics provides creators with vital information leading to higher conversion rates, subscriber demographics and device usage trends and more. Cosmofeed has already processed earnings worth over Rs 100 crore for more than 5,000 creators on its platform last fiscal.

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