This eye-opening video shows gender stereotyping is still rife in children as young as seven years old. The youngsters were asked to act out various job roles, with one little boy seen reaching for a wig and announcing that nurses have high-pitched voices.
Girls were also asked to pretend to be builders – with one adopting a male voice, and both claiming to be “very grumpy”, sitting there with false moustaches stuck to their faces.
At the end of the video, the group of seven-year-olds, from St Alban & St Stephen Primary School, were surprised by a real-life female pilot – after describing people in the profession to be “tall” and “big”, with names such as “John” and “James”.
The video was created to launch easyJet’s 2024 Pilot Training Program, as the airline aims to tackle gender stereotypes, and inspire more women to consider a career in aviation.
It comes after a poll of 2,000 parents, and their primary school aged children, found youngsters still think men are more likely to be builders and lorry drivers, while women are typically nurses and hairdressers.
Firefighters, plumbers, and farmers were also believed to be jobs for men, with 52 percent of the belief pilots are mainly male – while florists, teachers, and singers were considered to be professions for women.
As many as 47 percent of mums and dads believed their kids have already formed an opinion on the careers available to them. And 59 percent think there is still a mistaken belief that a career as a pilot is something for men, and not women.
Captain Rebecca Epton, an easyJet pilot, said: “This research clearly shows children are still forming opinions on the jobs available to them at a very young age, with views still reflecting outdated gender stereotypes.
“With over two-fifths of children still never having seen a female pilot, it was a wonderful opportunity to meet the children from St Alban & St Stephen Primary School, and ensure we’re inspiring all children to reach their full potential.
“This is something easyJet has been focused on for a number of years, with our pilots visiting hundreds of schools and colleges across the country to challenge these stereotypes at school age – and is something we’ll continue to do alongside other action, to ensure we are driving increased diversity within the profession for the long term.”
