Elon Musk has revealed a new logo for Twitter, choosing a “minimalist art deco” X as part of a rebrand of the platform.
The Twitter owner indicated the design would be altered, tweeting that it “probably changes later, certainly will be refined.” Twitter’s CEO, Linda Yaccarino, confirmed the choice on Monday by tweeting the design and writing: “X is here! Let’s do this.”
Musk had appealed to his 149 million followers for design ideas and appears to have chosen a logo that he had flagged on Sunday via a flickering video pinned to the top of his Twitter feed.
The “X” logo has long been an obsession of Musk’s and is his name for an “everything app” that he has pledged to launch at some point – with Twitter the likely vehicle. Shortly before buying Twitter in October, Musk described the social media platform as “an accelerant to creating X, the everything app.”
The X concept is modelled on WeChat, the Chinese app that allows users to perform multiple functions from messaging to ordering a taxi and paying bills. In June last year, Musk reportedly told Twitter staff: “You basically live on WeChat in China. If we can recreate that with Twitter, we’ll be a great success.”
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Yaccarino gave some details of how she expects X to work in a tweet on Sunday, tweeting that the business would be artificial intelligence-powered and would be “centred in audio, video, messaging, payments/banking”. As of Monday morning the Twitter app itself was still carrying its signature bluebird logo, although the official Twitter account had been changed to the new X logo.
