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Easy does it: Sir Stelios Haji-Ioannou chases brand bandits


Sir Stelios Haji-Ioannou, the founder of easyJet, has claimed another scalp in the English courts after embarking on a legal crusade to stop others from putting the word ‘easy’ in front of their company names.

Last week, the Court of Appeal in London upheld a judgment ordering businessman Achilleas Achilleous, who operated the website easyLiveauction.com, to pay £180,000 in legal costs following a trademark lawsuit by Haji-Ioannou’s outfit easyGroup. 

It followed a High Court ruling earlier this month when judge Sir Anthony Mann said easyLiveauction had been ‘free-riding on the coat tails’ of the easyGroup trademark.

Sir Stelios Haji-Ioannou, the founder of easyJet, has claimed another scalp in the English courts

Sir Stelios Haji-Ioannou, the founder of easyJet, has claimed another scalp in the English courts

Savouring his legal victory, the tycoon dubbed Achilleous a ‘brand thief’, but claimed he just wanted to ‘uphold the rule of law’. 

However, some have accused the billionaire of bullying tactics.

Last month, easyfundraising, which provides technology to charities to raise cash, vowed to fight back against a trademark lawsuit.

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