Following in the footsteps of Netflix, Disney+ is the latest streaming service set to hike its prices.
The entertainment giant is also introducing a cheaper ad-supported tier and plans to crack down on password sharing.
On Wednesday, the streaming service said it would raise the price of its ad-free tier by 27%.
The existing tier without ads will become Disney+ Premium and cost £10.99 per month. If users do not opt out of that change, they will face a £3 per month price increase.
A new plan called Disney+ Standard will be introduced which will cost £7.99. The catch is it will remove options such as 4K streaming and the ability to stream on four devices at once.
‘Following the successful ad-tier launch in the US, Disney+ in the UK will introduce its ad-supported subscription plan in November,’ said Disney.
The new plans will be available in the United Kingdom, France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark starting November 1.
Following that, existing customers would remain on their existing subscription and have the option to switch to the Standard Plan or Standard with Ads Plan.
CEO Bob Iger acknowledged that the company was facing a ‘challenging environment’ as it continued to cut costs.
Iger added that he would address the issue of password sharing next year, echoing Netflix.
MORE : Netflix sees uptick in subscriptions after password sharing crackdown
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