Streaming live from Ahmedabad on 26 January 2025, Coldplay’s performance marked a key moment in India’s music and entertainment landscape.
The concert was brought to life through Disney+ Hotstar’s advanced streaming capabilities and immersive audio quality with Dolby 5.1.
Commenting on the success, Sanjog Gupta, CEO-Sports at JioStar, said, “At Disney+ Hotstar, we specialise in delivering compelling and immersive coverage of large-scale live events. We’re continually striving to serve elevated experiences combining our strength in storytelling with the power of shared emotional connections. Coldplay Live is a perfect example of how we bring live entertainment and the power of unmissable, shared moments to millions across India.”
On achieving another feat, Kiran Mani, CEO-Digital at JioStar, said, “At Disney+ Hotstar, curating live-streaming experiences goes beyond business. Our unparalleled reach driven by our vision to empower audiences makes it imperative for us to deliver premium high-value entertainment experiences for our users. The response to Coldplay’s Music of the Spheres live stream is a testament to our commitment to democratising access to premium experiences, breaking barriers, and redefining how India is entertained.” He further added, “This is just the beginning of an era where technology and storytelling come together to unlock possibilities in live entertainment.” Disney+ Hotstar rolled out a marketing campaign targeting Coldplay fans and first-time users, inviting them to experience the live performance. The campaign witnessed promotions with a cross-channel plan, watch parties, and on-platform interactivity.
On-platform interactivity, including Coldplay lyrics integration, allowed fans to engage with the performance in real-time; influencers joined the bandwagon as they rallied their following and hosted watch parties, fostering a community viewing experience. Campaign integrations and placements across BookMyShow, Swiggy, Spotify, YouTube, and other platforms were part of the outreach, targeting communication with those who did not secure tickets.
The #ColdplayOnDisneyHotstar hashtag was trending across social media platforms as fans expressed their excitement, moments, and highlights from the night.
Disney+ Hotstar leveraged streaming features and a pre-live segment to create an interactive experience for viewers. The livestream offered a platform to reach audiences at scale. With Jameson Ginger Ale as the Co-Powered By sponsor, Cisco as the Livestream Event Partner, and Courtyard by Marriott as the Livestream Associate Sponsor, brands partnered with Disney+ Hotstar to create experiences for subscribers, solidifying the platform’s position as the choice for premium visibility.
