According to Statista, the influencer marketing industry in India was valued at over Rs 12 billion. It was projected to grow at a compound annual growth rate of 25 per cent over the next five years. The industry’s market value was estimated to amount to 28 billion Indian rupees by 2026. Nearly 55 million urban Indians were direct consumers of influencers of various kinds as of 2022. Despite being such a big industry there are very limited platforms to know the latest trends and happenings in the world of Influencer marketing. Creators United will be the first-of-its-kind platform to bring all the latest trends, updates, and buzz in the creator economy.
Gautam Madhavan, founder of Creators United, said in a statement, “As pioneers in the influencer marketing industry, we are always exploring innovative ways to support content creators. Creators United is a valuable addition to our efforts, providing the public with the latest news, trends, and insights of the Influencer Marketing world. We are thrilled to offer this platform to the community and remain committed to empowering creators,”
The platform will cover a wide range of topics relevant to influencers and content creators, including industry trends, best practices, platform updates, brand collaborations, influencer marketing campaigns, and more. The portal will serve as a one-stop resource for influencers to stay updated with the latest news and insights.
“‘Creators United,’ is launched exclusively for influencers and content creators. With this platform, we aim to provide valuable information and insights that can help influencers navigate the dynamic world of social media and digital marketing.Our vision is to create a united community of influencers who can learn from each other, stay updated, and succeed in their digital endeavors.’’ said Abhilash Singh, COO, Creators United.
