Cracking the code: Charting the consumer landscape of India
January 7, 2024
posted on
India’s consumer tech sector stood at $100 billion in FY22, something that is expected to go up to $300 billion by 2027, growing at an annual growth rate (CAGR) of around 25%. This was revealed in a recent report released by Chiratae Ventures.
In its report titled ‘Cracking the code: Unveiling India’s consumer landscape’, in partnership with Google and 1Lattice, the firm has cast an eye at India’s consumption potential. Here are some key findings.
Elevate Your Tech Prowess with High-Value Skill Courses
Offering College
Course
Website
Northwestern University
Kellogg Post Graduate Certificate in Product Management
Tier-II and tier-III cities are rapidly adopting digital technology and are aware of the various platforms and apps.
Wide usage of FinTech platforms, driven by payment apps, even in remote cities.
Growing willingness to pay for premium and personalised subscription models.
Online gaming growing with rising professional gamers.
Changing preference from offline to online across apparel, BPC and grocery shopping.
Discover the stories of your interest
Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox.
This website uses cookies. By continuing to use this site, you accept our use of cookies.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
