College Board sends student SAT scores and GPA to Facebook and TikTok, according to tests by tech news outlet Gizmodo. Even when searching for colleges, personal academic details are shared with social media companies. From the report: Gizmodo observed the College Board’s website sharing data with Facebook and TikTok when a user fills in information about their GPA and SAT scores. When this reporter used the College Board’s search filtering tools to find colleges that might accept a student with a C+ grade-point average and a SAT score of 420 out of 1600, the site let the social media companies know. Whether a student is acing their tests or struggling, Facebook and TikTok get the details.
The College Board shares this data via “pixels,” invisible tracking technology used to facilitate targeted advertising on platforms such as Facebook and TikTok. The data is shared along with unique user IDs to identify the students, along with other information about how you use the College Board’s site. Organizations use pixels and other tools to share data so they can send targeted ads to people who use their apps and websites on other platforms, such as Google, Facebook, and TikTok.
