The Ashes’ cliffhanger continues but England cricket fans are forever behind the team and choosing kit maker Castore to showcase their loyalty.
The British business has seen its sales rise dramatically over the series and remain strong as the final showdown at The Oval approaches.
Following England’s first success, demand surged 14 per cent over that weekend compared to the previous week, demonstrating how victory has inspired the fans to dress the part.
Since then sales have increased by 20 per cent compared to last year as the battle against old foes Australia has intensified.
Castore’s snazzy England bucket hats have been the standout record seller – may be a collectors’ item one day – and the women’s Ashes series kit sales have also thrived.
Castore co-founder Tom Beahon said: “England played some unbelievable cricket over the series so to lose out due to the weather is heartbreaking.
“However, we’ve been delighted with the reaction to our kits and bucket hat. It’s been amazing seeing people wearing them up and down the country.
“Our ethos at Castore is ‘Better Never Stops’, so we’re looking forward to seeing England kick-on at The Oval this week to level the series and come back stronger than ever.”
For further information and to browse Castore’s cricket range, please visit the website here:https://castore.com/
