Leo Burnett India emerged the most-awarded Indian agency with 11 metals. It won a silver for its ‘The Biochar Project’ for Lay’s in the Sustainable Development Goals category on the last day on Friday while FCB Group India‘s ‘Tr for Teacher’ campaign for Navneet won bronze in the same category.
“It was a defining year at Cannes,” Josy Paul, chairman and CCO of BBDO India, said, looking back into the five-day festival. “There was a definite shift. It was a celebration of ideas that resulted in new business models and created surprising communication actions that transformed brands and business. It’s no longer about just a point of view. It’s about a point of do!”
DDB won the ‘Global Network of the Year’.
“We made a contribution from India as well, winning Lions five years in a row for the first time in our history,” said Aditya Kanthy, managing director and CEO of DDB Mudra Group, who was on the jury for creative effectiveness.
“India won a Grand Prix in the category, signalling the tremendous potential of creativity-led growth for brands in one of the most exciting markets in the world,” he said.India, however, had its best Cannes Lions in 2022, when agencies from the country won 47 metals, including five Grands Prix, two Titanium Lions, eight Golds, and the most coveted ‘Agency of The Year’ title – won by Dentsu Creative India.”The Cannes experience this year has been nothing short of exciting with an amazing blend of wins and innovative ideas emerging from India,” said Amit Wadhwa, CEO of Dentsu Creative India. “Though the overall number of wins may not surpass last year’s record – after all, one cannot win the World Cup every year – the achievements amassed are truly fantastic.”
He said “emergence of ideas rooted in deep insights, transcending traditional boundaries and seamlessly integrating technology” stood out this year. “It unequivocally demonstrates that as a nation, we have taken momentous strides towards shaping the future of advertising,” Wadhwa said. “Moreover, it is heartening to witness the genuine respect and appreciation that the Indian contingent now commands on a global scale.”
