Veronica Martin spoke to Haifa Ketiti, Senior System Engineer ME at Proofpoint during GITEX Global about the new products and solutions they are demonstrating and launching, key technologies and trends driving innovation and what value GITEX brings to Proofpoint.
Can you tell our readers what new products and solutions you are demonstrating and launching here this week at GITEX Global?
GITEX is one of the largest technology shows in the Middle East and we look forward to it every year. We are very excited to come and present our latest innovations to our customers, partners and prospects. Today we have solutions that help customers break the attack chain. We’ve got a threat protection platform that helps customers detect threats and block them.
We’ve got our newest platform, which is Identity Threat in real time to help customers secure identities, discover common attack paths and prevent privileges, escalation and lateral movement. We also have our Sigma Information security platform, which is a SaaS-based platform that helps organizations defend their data and regulate or comply to regulations and compliance.
From your company’s perspective, what are the key technologies and trends that you’re seeing that will drive your innovation and product roadmap for the next 12 months?
The main key trends are AI, big data and digital transformation as they have enhanced the technologies of the world, but also have brought challenges and risks. It’s actually a two-sided weapon because it helps us automate the vast majority of the detection of immersion threats and helps our customers to better protect their people and data.
How important is an event like GITEX Global for your company – and what value does it bring to your organization?
GITEX is the biggest technology event in the region. We are very excited to be here every year. We want to talk and meet our customers, prospects and other technology innovators, hear from the market, hear from the customers directly, their challenges, and then also come back and innovate and help our customers to have a better understanding of cybersecurity.
