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Prices are still high thanks to inflation, so it’s more important than ever to save money where you can. While Black Friday, Cyber Monday, and other holiday weekends are known for big sales, another shopping holiday might just offer the best savings of all: Amazon Prime Day.
Last year the event took place July 12-13, and while the online retailer hasn’t revealed the dates of Amazon Prime Day 2023, we expect the event to return in July. During this two-day savings bonanza, Prime members can find deep discounts on everything from clothing and beauty supplies to Amazon devices, electronics, home goods, apparel, and toys.
Amazon Prime Day is only available to Prime members, so the general public won’t have access to these deals. A Prime membership will run you $14.99 per month or $139 annually. Students and select government-assistance recipients can join Prime for about half the regular monthly membership cost. However, if you’re not ready to commit to a plan but want to shop Prime Day deals, consider starting a 30-day free trial during the sales event. You can take advantage of Amazon’s free trial if you haven’t been a Prime member within the previous 12 months.
Shopping the Amazon Prime Day sale can be overwhelming, so it’s a good idea to start planning early. We’ve rounded up some of the best Amazon Prime Day deals from last year to help you get an idea of what to expect when the sales event kicks off this year.
Amazon Prime Day Deals To Expect
Amazon Prime Day is packed with thousands of deals across product categories – all within two days. To prep for the shopping event ahead of time, here are the deals you can expect to see this year based on last year’s best discounts:
Apparel Deals
We’re expecting markdowns on various clothing and accessory brands during the 48-hour event. If you’re looking to expand your style or revamp your wardrobe, you’ll likely find pieces for all occasions on sale. Last year, shoppers could find the following deals:
- Ray-Ban: The eyewear retailer marked down select eyewear options for men and women up to 30%.
- Oakley: The sporty shades brand discounted select sunglasses up to 30% off.
- Levi’s: This jeans brand lowered prices by up to 40% on select jeans and apparel styles for men and women.
- Merrell: The outerwear retailer marked down its Moab 2 hiking boots by 41%.
- Reebok: The sneaker brand discounted several styles for men and women.
- Columbia: This sportswear brand featured discounts up to 50% on select apparel and accessories.
- Calvin Klein: The fashion designer slashed prices on underwear for men and women by up to 30%.
Tech Deals
Laptops, TVs, Amazon devices, and other electronics are sure to be on sale this year. Prime Day always features deep discounts on tech products, especially Amazon branded products. To get an idea of what to expect, check out these deals from 2022:
- Laptops: Shoppers saw savings of up to $200 off Apple Macbooks, up to $175 off several Lenovo models, and steep savings on Asus, Acer, and Samsung laptops.
- TVs: Amazon Fire TVs were up to 79% off, the LG C1 65-inch OLED TV was discounted $703, and the Samsung QN90A 65-inch QLED TV was 27% off. The last two models rank in our Best TVs rating.
- Headphones and earbuds: Amazon shoppers found up to a $100 discount on Apple AirPods, up to $90 off Samsung Galaxy Buds, and more than $100 off Bose headphones.
- Home security: The Google Nest Cam was $90 off, select Eufy products were $100 off, and the GE Cync outdoor camera was $34 off.
- Home theaters: Prime members saw $1,396 off an LG projector, $170 off a Samsung sound bar, and $20 off Amazon Fire and Roku TV sticks.
- Smartwatches: Samsung Galaxy Watch 4 models were up to 30% off, Fitbit watches were up to 43% off, and select Apple watches were up to $120 off.
Home Goods Deals
If you miss Fourth of July sales on appliances and mattresses, you can still find deals during Amazon Prime Day. Vacuums, mattresses, and small kitchen appliances are all expected to see steep price reductions. Here’s a look at home goods deals from last year:
- Vacuums: Shark vacuums were up to 45% off, select iRobot products were up to 40% off, and the Bissell Crosswave Pet Pro was 36% off.
- Air fryers: Deals included select Cosori air fryers up to $54 off, almost 30% off the Ninja Foodi 12-in-1 Deluxe XL, and up 50% off select Instant Pot models.
- Air purifiers: The Coway Airmega 400S was almost 50% off, Levoit‘s compact air purifier was marked down 30%, and the Honeywell HPA300 was 51% off.
- Mattresses: Casper mattresses were up to 25% off, the Zinus Green Tea mattress was 45% off, and other discounts included Lucid, Serta, and Tuft & Needle models.
- Pillows: During last year’s sale, 20% was deducted from the Coop Home Goods Eden Pillow and Original Pillow and $20 was taken off the Casper Original Pillow.
Child and Baby Products Deals
For parents, Amazon Prime Day brings mid-year discounts to baby apparel and supplies along with toys and games for all ages. Big brands like Hanes, Gerber, Disney, and Fisher-Price are expected to see markdowns just like last year. These are some of the deals we saw in 2022:
- Toys: Select Lego, Fisher-Price, and Mattel toys were up to 30% off, along with Disney, Star Wars, and Harry Potter products.
- Games: More than 30 games were free from Prime Gaming along with 50% off New World games – the biggest discount on the brand at the time.
- Baby items: Diapers and baby wipes were discounted up to 30% off, and apparel from Gerber and Hanes was up to 40% off.
Along with all the deals we listed, thousands more discounts were available during Amazon Prime Day 2022. You can expect to see deals on just about everything during the 2023 event.
How Long Do Amazon Prime Day Deals Last?
Amazon Prime Day deals officially last two days, but some may only last one day or be a Lightning Deal that’s good for only a few hours. In addition, some products may sell out quickly. If you find a deal you like, its best to act on it as soon as you can.
Prime Day isn’t the only opportunity to save money at Amazon. You can shop its Deal of the Day section all year round for special 24-hour discounts on a variety of categories. The retailer also offers Lightning Deals throughout the day all year long.
Tips for Finding the Best Amazon Prime Day Deals
Yes, Amazon Prime Day is a huge savings event that will have you wanting to add just about everything to your cart. Before you complete your purchase, be sure you’re getting the best deal. Here are some tips for finding the best Amazon Prime Day deals:
Beware of fake reviews
Reviews with glaring grammatical errors or products that have a high percentage of five-star reviews and almost as many one-star reviews can be red flags. But there are ways to weed out fake reviews. Browser extensions like Fakespot will grade each item from A to F based on whether the reviews seem legitimate. Keep in mind the grade refers to the quality of the reviews – it’s not a review of the product.
Compare prices
Some large retailers hold their own rival sales during Prime Day. Target is running its Deal Days event July 11-13. Best Buy is also known for competing with Prime Day by holding its own Black Friday in July savings event.
Do your research
Have a list of items you’re interested in and research them before the shopping event starts. The short time frame of the event will call for quick decisions and you want to be sure of your purchases.
Review the return policy
Most items purchased through Amazon have a 30-day return period after delivery. However, some items aren’t returnable, such as products missing UPCs as well as gift cards, select jewelry items, and some health and personal care items.
Resellers may also have a different return policy. Check the full return policy for all the details.
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