(Inter)national restrictions regarding high in fat, salt and sugar (HFSS) marketing towards children could include the prohibition of celebrity endorsements or use of premiums, restrictions from advertising HFSS products in ‘children’s media’ or restricting food businesses’ social media sited from carrying content designed to engage children until a certain age….
If public health interventionists plan to intervene in this system with the aim to reduce children’s exposure to unhealthy food and beverage marketing, actors in this system that would perceive these interventions as adverse to their business will try to restore a balance in the system that is in their favour. That is, the way a complex system responds to an intervention may lead to unintended or unexpected responses and it is, therefore, of importance that public health interventionists understand the interplay between the food system and proposed interventions.
From ‘The Influence of Unhealthy Food and Beverage Marketing Through Social Media and Advergaming on Diet-Related Outcomes in Children: A Systematic Review’, Obesity Reviews
