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AWS re:Invent 2023: The 10 Biggest New Product Launches – CRN


Cloud News


Mark Haranas


From the new Amazon Q AI-powered assistant to new thin-client hardware, here are the 10 biggest AWS product launches at re:Invent 2023 this week.






AWS’ innovation engine is on fire at re:Invent 2023 with the cloud giant launching several blockbuster new products including a thin-client hardware device and a new generative AI-powered assistant, Amazon Q, specifically designed for businesses.

“Generative AI is the next step in artificial intelligence,” said AWS CEO Adam Selipsky during his keynote this week at AWS re:Invent 2023. “And it’s going to reinvent every application that we interact with at work and at home.”

The $92 billion Seattle-based company is striving to become a leader in the red-hot generative AI market as artificial intelligence has taken over the tech industry in 2023.

[Related: AWS CEO’s 6 Boldest Re:Invent Remarks On New AI, Ships And ‘Other Clouds’]

At re:Invent 2023 in Las Vegas this week, AWS launched a slew of new GenAI products to turbocharge its AI market position, including a new cybersecurity offer for its flagship GenAI platform, Amazon Bedrock, as well as a new processor chip, Graviton4, to enable AI-powered workloads and applications.

“We were the first to develop and offer our own server processors. We’re now in our fourth generation in just five years,” said Selipsky on stage as he unveiled Graviton4 at AWS re:Invent. “Other cloud providers have not even delivered on their first server processors yet.”

From new AWS Graviton4 and Trainium2 chips for AI to new serverless innovation and AWS partner support tools, here are the 10 biggest AWS product launches this week at re:Invent 2023 that solution providers need to know about.

AWS Launches Amazon Q

In one of the largest announcements at AWS re:Invent, the cloud giant unveiled Amazon Q, a new generative AI-powered assistant designed for work.

Customers can use Amazon Q to have conversations, solve problems, generate content, gain insight and take action by connecting to their company’s information repositories, code, data and enterprise systems. Amazon Q helps business users complete tasks using simple natural language prompts.

“Other providers have launched tools without data privacy and security capabilities, which virtually every enterprise requires. Many CIOs actually ban the use of a lot of the most popular AI chat systems inside their organization. Just ask any Chief Information Security Officer, CISO—you can’t bolt on security after the fact and expect it to work as well,” said AWS’ CEO.

“It’s much, much better to build security into the fundamental design of the technology. So when we set out to build generative AI applications, we knew we had to address these gaps. It had to be built in from the very start,” said Selipsky. “That’s why today I’m really proud and excited to announce Amazon Q, a new type of generative AI-powered assistant designed to work for you at work.”

Amazon Q provides access controls that restrict responses to only using data or acting based on the employee’s level of access and provides citations and references to the original sources for fact-checking and traceability. Customers can choose from among more than 40 built-in connectors for popular data sources and enterprise systems, including Amazon S3, Google Drive, Microsoft SharePoint, Salesforce, ServiceNow and Slack.

Amazon Q is currently available for Amazon Connect and will soon be integrated into other AWS services.

Click through to read the nine other new products AWS launched at re:Invent 2023.

 

 

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.




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