Founded by Akash Goel and Bonish Gandhi in 2021, Atica is a technology company that helps Hotels in the USA market find commercial success in terms of annual revenue growth. It is working with hotel clients owning properties across all major brands including Marriott, Hilton, IHG, Hyatt, Choice, Wyndham, best western, etc. Using a mix of sales management, digital marketing & revenue management technology modules, Atica unlocks the revenue potential of their clients who operate in hyper-competitive markets across the US.
Speaking on receiving the funds, Akash Goel & Bonish Gandhi, Co-founders at Atica said in a statement, “These funds are a necessary tool required to experiment, build, fail fast and find success. Funds are also critical to enable expansion in the USA market. Our past industry experience has helped us find PMF early and we are now in the growth phase; Our investors bring enormous experience, and mature advice to the table. We feel stronger having partnered with them.”
They further added, “Many of our investors have successfully built large businesses and we learn from their experiences. This is also a huge validation for us and our play. Atica is positioned to create a huge impact for 1000s of hotels with all the brains behind it.”
Speaking on investing in Atica, Bipin Shah from Titan Capital said, “Atica helps hotel owners in the US in boosting their revenues which leads to high retention. With Akash & Bonish’s expertise in the industry from past experience paired with rapid traction they are seeing in their business, Atica is poised to see huge success with their low churn & recurring revenue B2B business.”
Rahul Talwar (Director, DLF Family Office/ Director, DIBS) said -“Akash & Bonish understand the industry deeply. They have successfully launched and validated their technology enabled business model rapidly. The journey ahead looks bright and exciting”
The founders have spent more than 5 years building disruptive technology for the global hospitality industry and worked across markets like USA, Mexico, Brazil, UK, Netherlands, India, China, Japan, etc. and saw a massive gap in terms of technology, shortage of talent & rising cost of the same. Hotel owners need expert support to find success and that’s the gap we are filling.
