Arzooo’s at present has a distribution reach to over 40,000 retail stores. The company with its own range of products will try to address product offerings and affordability gaps for consumers.
Khushnud Khan, co-founder & CEO of Arzooo, said although the consumer durables CAGR in India hovers in double digit, its current household penetration is far below par compared to any developing economy.
“And the stumbling block to the same is affordability along with superior quality. Our product thinking is to solve these core problems and we are delighted to partner with leading manufacturers like Dixon, Amber Group and more,” he said.
Atul B Lall, vice chairman & managing director, at Dixon Technologies said the company’s expertise in manufacturing combined with Arzooo’s omni channel distribution capabilities will create a winning combination.
