Are you being eserved?

The $45 billion US retail media market is surging as retailers capitalise on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Yet, capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are spoilt for choice. So, which RMNs will meet the needs of the sophisticated modern marketer?

In this rapidly changing environment, our latest research on the US market provides a fresh view on the secrets of RMN success, including understanding that:

Why demand for RMNs is increasing.

How advertisers are shopping around.

Elements of a winning value proposition for RMNs.

What channels advertisers are prioritising for RMN investment.

Add-on features that drive a premium. Advertiser pain points to address.

Even as companies cut marketing budgets and hunker down amid economic uncertainty, RMNs attract a larger share of the advertising pie. But retaining that spend and growing it further requires understanding and addressing what advertisers want and need before they go elsewhere.

From ‘Six Secrets of Unleashing the Power of Retail Media’, McKinsey & Co